BUDDIE-PACK

Business-driven systemic solutions for sustainable plastic packaging reuse schemes in mass market applications Many countries and institutions around the world have identified circular economies as a key tool to combat climate change. In the same context, there is an urgent need to adopt more planet-friendly business models. Reusable and refillable packaging (RRP) is considered very promising, providing a fundamental shift in packaging formats. The EU-funded BUDDIE-PACK project aims to support this concept by bringing about a large-scale introduction of RRP and increasing consumers' acceptance and use of it with the help of consumer psychology. RRP will be cost-efficient, profitable for industries, clean and safe through meticulous cleaning processes. Moreover, it will significantly reduce CO2 emissions, water and virgin plastic consumption and single-use plastic production.